Australian Formula 1 driver Daniel Ricciardo;
well known for his bright disposition, huge smile…
and for drinking out of his shoe.

Project Scope

Brand Identity & Visual Direction
Logo Design
Merchandising & Collateral
Web Design

A big personality deserving of an equally big brand. Using key elements of Ricciardo’s style to create a cohesive visual direction that pays homage to what makes him unique.

Combining bright colours, retro styling, inspiration from graffiti art and Traditional American tattoo lettering the Ric3 brand is able to speak for itself.

University Assignment Work Completed 2021