Clean-cut, minimal, modern, luxury, cool, and the colour red.

Fiorano is a fresh startup in the construction space specialising in fit-outs for high-end retail, corporate and warehouse clients.

They wanted a brand direction and logotype that embodies modern Italian fashion and motorsports - with clean, distinct lines, competitive flair, and a little bit of attitude, living up to their namesake: the Ferrari testing track in Modena.

Project Scope

Logo Design
Brand Identity & Visual Direction
Print Design & Stationery
Custom Typography